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Jitendranath Patri
Prof.
Jitendranath Patri
is a seasoned business leader with nearly 30 years of experience in retail management, marketing, customer relationship management, academia, entrepreneurship, and retail technology. At Future Group, he headed marketing and customer loyalty for Central and Brand Factory, spearheading strategies that enhanced customer engagement and drove significant business growth. Passionate about the intersection of retail and technology, Jitendranath collaborates with tech startups such as Swirl, Arbeit Nexus, Xeno, and others. He is a trusted advisor who helps founders scale and achieve sustainable growth. He brings to these partnerships his understanding of the retail industry, marketing analytics, customer experience, and retail tech innovation. He teaches entrepreneurship and marketing as an adjunct faculty member at the School of Commerce and Management Studies (PG and the Executive MBA Program). He leads the COPE in Entrepreneurship, which inspires the next generation of innovators.
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