The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Jeganathan Gomathi Sankar
Jeganathan Gomathi Sankar
, a dedicated educator, specializes in marketing and currently teaches at the BSSS Institute of Advanced Studies. With a rich academic background, he served as a research scholar at Pondicherry University, focusing on information diffusion, ICT, Marketing technology, AI, and Data Science. Dr. Sankar's impactful research is published in reputable journals indexed in Scopus and ABDC. Formerly a faculty member at Saveetha School of Management, he contributed significantly to marketing education. Dr. Sankar's pedagogy integrates theoretical insights with practical applications, offering students a holistic understanding of contemporary marketing. Beyond teaching, he is proficient in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python, enhancing the sophistication of his research. Known for his engaging teaching style, Dr. Sankar fosters an environment encouraging critical thinking. As a member of BSSS Institute of Advanced Studies, he continues shaping future marketing professionals. His commitment to academic excellence, research, and proficiency in modern tools exemplifies his dedication to advancing knowledge in marketing and technology.
|
|