Inma Rodríguez-Ardura

Inma Rodríguez-Ardura is Associate Professor of Marketing and the Director of the Digital Business Research Group at the Open University of Catalonia (Universitat Oberta de Catalunya). In addition to this, Dr Rodríguez-Ardura is a part-time faculty member at the University of Miami Business School and Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research. She has served at the University of Oxford, as Visiting Fellow of the Oxford Internet Institute, and at Babson College, as Visiting Professor. Her research interests gravitate towards digital marketing and online user experience.