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Henna Syrjälä
Henna Syrjälä
, Adjunct Professor, works at the University of Vaasa, Finland. Her research areas revolve around Consumer Culture Theory and Transformative Consumer Research. Topics of her studies include animal-related consumption, sustainable consumption, wellbeing, gamification, and daily practices. She has published in journals such as Journal of Business Research, Games and Culture, Journal of Macromarketing, and Journal of Marketing Education.
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