Geoffrey Alan Williams is a Professor at HELP University, Malaysia. He was formerly Deputy Vice Chancellor of Universiti Tun Abdul Razak (UNIRAZAK). A graduate of the University of Cambridge, he has held academic positions at London Business School, Pembroke College University of Oxford and the University of London. He is a Chartered Fellow of the Chartered Management Institute and was elected Fellow of the Royal Society of Arts in 2004 and Fellow of the Malaysian Institute of Management in 2010. Geoffrey has been living and working in Malaysia for 17 years and has extensive experience of working around the Asia region, the Middle East and Europe. His recent work focuses on higher education management and policy and he is also active in economics, public policy, sustainability and social responsibility. He has worked with global companies and organizations and has published in leading academic journals and the international media.