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Gemma García Ferrer
Gemma García Ferrer, Ph.D. has her doctorate in Business Sciences from UAM (Spain) and Master in Health and Social Methodology of Behavioural Science (UAM, UCM, and UNED, Spain). Gemma García Ferrer also has a Bachelor degree in Business from UAM. Dr. García Ferrer has been dedicated to decency and researching for over the last 18 years (it includes work in Business Environment and Psychology). Currently, Dr. García Ferrer is Professor of Market Research from URJC (Spain). Author of a book about Commercial Research (Last 2012, was republished its third revised and updated edition in Spain, and in 2013 was co-edited in Latin-America). García-Ferrer’s studies in the field of commercial research, retail and consumer psychology have been shown in renowned National and International congress, and published in Scientific Journals as well.
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