Gashaw Abeza is an Assistant Professor at Towson University. Dr. Abeza holds a PhD from the University of Ottawa (Canada) and has held appointments at Southern Methodist University, University of New South Wales (Australia) and Addis Ababa University (Ethiopia). His research interest is in marketing communication, with specific areas of expertise in social media related to sponsorship, ambush marketing, branding, relationship marketing, and research methods in sport. His work is published in peer-reviewed journals and edited volumes in the area. Prior to returning to academia, Dr. Abeza had a successful 7-year career as an international sport manager and marketer, highlighted by his work in more than 15 countries and his role as an organizer for global sporting events.