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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Gaganpreet Kaur

Ms. Gaganpreet Kaur is a successful scholar with more than 14 years of pedagogical experience in the sphere of Management. She is presently working as an Assistant Professor at Chandigarh Group of Colleges, Jhanjeri; and in the past has worked as a long-term teacher and mentor at National Institute of Technology (NIT), Kurukshetra. She specializes in Digital Marketing, Consumer Psychology, Sustainable Business Practices and Data-Driven Decision-Making in Management. She is an MBA (Integrated) M.Phil. and M.Com. and currently is working on the Ph.D. in Management in Maharishi Markandeshwar University, Mullana. Ms. Kaur is a UGC NET-qualified scholar and works actively in contributing to academic innovation based on her research on green business, solar energy usage, and digitalization. Her works are published in well-known indexed journals like AIP Conference Proceedings and European Economic Letters that are included in reputed Scopus and UGC Care. Her co-invention on a registered design patent includes digital marketing processing devices and she has worked as a resource person in AICTE-ATAL FDPs. She has numerous studies abroad such as an adjunct professorship in STKEM University, Indonesia. Ms. Gaganpreet Kaur has rich experience in the academic, research, and management fields and has strong knowledge in the contexts of emerging business ecosystems, digital wellbeing, and cognitive design and management innovation.
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