IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Eugenia Rodríguez López

Mª Eugenia Rodriguez-López is an Adjunct Professor in the Department of Market Research, at the Faculty of Education, Economy and Technology of Ceuta, University of Granada (Spain). Her areas of interest to research are Advertising, Tourism, Cross-Cultural Marketing, and topics related on Hospitality, in terms of Satisfaction and Customer Experience. She published a papers several journals and she has taken part in international conferences.
Body Bottom