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Erik P. Bean
Erik Bean is a recognized leader in customer experience strategic planning and measurement. He guides companies and institutions of all sizes to improve and innovate their written and visual interactions to optimize the customer experience. The customer experience according to Bean is a strategically and purposefully driven method to engage prospects and customers so much so that activities are memorable, are rewarding, and that the sense of loyalty felt leads to company endorsements and advocacy. This represents the customer emotional tie in to the brand. Erik Bean is also the author of several books about applying social media and software technology to improve learning experience, efficiency and outcomes. As a scholar, Erik holds a doctorate in education with sponsored research interests in immediacy and customer experience. He is an associate professor of arts and humanities at American Public University and associate university research chair at the Center for Leadership Studies and Educational Research (CLSER) at the University of Phoenix and regularly teaches enterprise marketing and business communications in the Detroit-metro area and online. Erik began working on customer experience (CX) with Jeofrey Bean, whose best-selling CX books, The Customer Experience Revolution and Customer Experience Rules, have re-written the focus of CX best practices, design and measurement. Now Erik, as a University of Phoenix associate research chair, is testing the practices of the best in Customer Experience and applying them to schools and institutions who must compete more effectively with a student customer experience that is different, better and more lucrative.
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