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Donata Vianelli
Donata Vianelli
is a full professor at the University of Trieste, Italy, where she teaches international marketing and she is Dean of the Department of Economics, Business, Mathematics and Statistics. Since 2013 she has been visiting professor at the University of Northern Colorado, USA. She has authored six books and more than 100 publications. She researches global distribution, entry strategies and cross-cultural consumer behavior, and in recent years she has focused her research also on sustainability and circular economy themes. She is Associate Editor of SIJM, board member of the Pearson book series and Journal of Micro & Macro Marketing.
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