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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Disha Batra

Disha Batra is a seasoned academician with over 8 years of experience in teaching media students. With a Doctorate in Business Journalism and a repertoire of reputed publications, their expertise in media and communications is unparalleled. Having worked previously with Punjabi University, Patiala, and Chandigarh University, Kharar, Dr. Batra has successfully merged academic knowledge with industry experience as the Head of Branding and PR at Humans of Digital Marketing firm. She is currently aligned with Microsoft, Gurugram as a Mentor for their CWB initiative as she possesses expertise in the realm of Generative AI, chatbots, and other AI tools. Her in-depth knowledge in this field has led her to explore the potential of ChatGPT and unleash its power in the context of media. Dr. Batra has shared her insights and findings in a book dedicated to harnessing the capabilities of ChatGPT in the media industry, solidifying her position as a thought leader in the intersection of AI and journalism.
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