Dinesh Aleria

Dinesh Aleria is a Research Scholar in the field of Management, specializing in content marketing and consumer behavior. His research focuses on the role of content marketing tools in shaping purchase intentions among rural consumers in India. He has authored and co-authored several research papers published in reputed national and international journals indexed in Scopus and other recognized academic databases. Dinesh actively participates in academic conferences and research activities, contributing to the advancement of knowledge in content marketing and consumer engagement.

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