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Dhanashree Nagar
Dr.
Dhanashree Nagar
is Associate Professor at IPS Academy, Institute of Business Management & Research (IBMR), Indore. She has eighteen plus years of teaching experience at under graduate and post graduate level. She has more than forty five research papers published in peer reviewed, referred journals, including few in UGC CARE/Listed, SCOPUS and ABDC publications. She has also actively participated and presented various National & International Conferences including IIM Ahmedabad, IIM Indore and Nirma University to name a few. She has received the Best Research Paper Award in 2018 at 30 th Association of Indian Management Schools (AIMS) Convention, Bangalore and also has accolade with Gold Medal She has also received ‘Best Research Paper Runner Up’ award for the paper in 14 th International Conference 2020 at Prestige Institute of Management Research, Indore. She has been the member of Organizing Committee of three National Conferences and Co-convener of one International Conference. Her research interest as well as teaching area includes Advertising, Retail Management, Marketing Management, Marketing Strategies, Consumer Behaviour, Sales Promotion, Service Marketing, Branding, CRM, Business Communication and Entrepreneurship. Currently she is recognized as a Ph.D. supervisor at Devi Ahilya Vishwavidyala, Indore and four scholars are pursuing Ph.D. under her supervision.
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