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Carla Ruiz-Mafé
Carla Ruiz
is Professor of Marketing at the University of Valencia. She has been visiting scholar at the University of Glasgow (2013, 2014, 2015, 2017) and University of North Carolina Wilmington, USA (2010, 2014). Her research has been published in 100 high-impact journals such as International Journal of Advertising, Psychology and Marketing, Journal of Service Management and Journal of Business Research. Her main research interests are digital marketing, neuromarketing, machine learning, and tourism marketing.
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