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Bruno Barbosa Sousa
Bruno Barbosa de Sousa
is a distinguished academic with a Ph.D. in Marketing and Strategy. He graduated in Business Management in 2006 and has since held various academic positions. Currently, he serves as a Professor Coordenador at the Polytechnic University of Cávado and Ave (IPCA), Portugal and has previously lectured at the University of Minho (Portugal). Bruno Sousa is a researcher at the Applied Management Research Unit (UNIAG) and the Center for Research, Development and Innovation in Tourism (CiTUR), both in Portugal. Bruno Sousa’s research focuses on diverse areas including marketing and strategy, sustainable development, tourism behavior, organizational performance and niche marketing. He has authored several books and numerous book chapters, along with contributing to prestigious journals such as Current Issues in Tourism; EuroMed Journal of Business; Annals of Leisure Research; Journal of Cultural Heritage Management and Sustainable Development; Tourism Management Perspectives; Wine Economics and Policy; Journal of Hospitality and Tourism Insights; Journal of Tourism, Heritage & Services Marketing; Journal of Organizational Change Management, among others. https
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