Dr. Biju Ajithakumari Vijayappan Nair is an Associate Professor at the Dept. of Commerce, School of Business Management & Legal studies, University of Kerala. His research interests include corporate credit, personal finance, Market Microstructure, Nudging and Social Finance, Crypto Market, ML in Finance, Green Washing, Green Bonds, Sustainability Reporting, ESG and Surveillance capitalism. He is a research supervisor in the Faculty of Commerce and Faculty of Management at the University of Kerala. He is the author of five textbooks for the M Com programme at the University of Kerala and several papers in popular journals having a high impact factor. He received the best paper award from the IIM Nagpur conference in 2022. He has collaborated with the Research Sans frontier (RSF) in Dubai. He is acting as the visiting faculty of the University of Wollongong, UAE. He collaborates with Khalifa University, Abu Dhabi, and James Cook University, Australia. He serves as the editorial board member of springer, Wiley, Inderscience and IGI Global journals such as the SN Business and Economics, International Journal of Applied Management Science, International Journal of E-business Research (IJEBR) and International Journal of Business Analytics (IJBAN). His papers appeared in the Employees Responsibilities and Rights Journal, Business strategy and development, S N business and economics, Asia pacific journal of finance studies and Digital Finance and the International Journal of Human Capital and Information Technology Professional (IJHCIT) by IGI Global.