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Belén Moreno-Albarracín
Belén Moreno-Albarracín
, Assistant Professor of Creative Advertising at the School of Journalism and Mass Communications, at the San José State University; and lecture of Advertising at the International University of La Rioja (UNIR). Former predoctoral researcher at the University of Malaga, in Spain (FPU contract). Her main research interests are branded content, communication experiences and storytelling as organizational communication format. She is currently finishing her inter-university PhD in Communications, section Advertising and PR, by the universities of Malaga, Huelva, Cadiz and Seville.
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