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Basma Taieb
Basma Taieb holds a PhD in Marketing, from Graduate School of Management (IAE Aix-en-Provence, France). She is currently a teacher at the University of Cergy Pontoise (France) and Business Schools. Her current research focuses on design of website, consumer behavior and consumer culture. Her work has been published in international journals and conferences as JBR, M&A, RBIRS and EMAC.
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