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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Asmat-Nizam Abdul-Talib

Asmat-Nizam Abdul-Talib teaches international business and marketing at the Universiti Utara Malaysia. He received his PhD in International Marketing from Aston Business School, Aston University, UK, his MBA in International Business from Cardiff University, UK, and a Bachelors Degree in Economics from Concordia University, Canada. At current, his academic research has received financial support or support in kind from various institutions. His research interests lie primarily in international marketing and strategic marketing, especially in export market intelligence, and the use of export market intelligence in the firm’s export decision process.

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