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Arch G. Woodside
Arch G. Woodside is Professor of Marketing, Boston College. He is a Fellow and member of the American Psychological Association, Association of Psychological Science, Royal Society of Canada, Society for Marketing Advances, and the International Academy for the Study of Tourism. His 2010 books include Case Study Research: Theory, Methods and Practice (Elsevier Publishing) and edited volumes in the Advances in Business Marketing & Purchasing and Advances in Culture, Tourism and Hospitality Research book series. He is the Editor-in-Chief of the Journal of Business Research. His research reports in publications of more than 200 articles appearing in 34 different marketing, management, psychology, and tourism journals. He is the founder of the International Academy of Culture, Tourism, and Hospitality Research.
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