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Araceli Castelló-Martínez
Araceli Castello-Martinez
, PhD in Communication from the Cardenal Herrera-CEU University, Master in Integral Communication from the Complutense University of Madrid, Executive Master in Community Management from the University of Alicante and Degree in Advertising and Public Relations from the University of Alicante, with extraordinary award of Degree and second national award. Full Professor at the University of Alicante with one six-year term from AVAP (2009-2014) and two six-year terms from CNEAI (2011-2017; 2018-2023). She has also been a lecturer on the Bachelor's Degree in Advertising and Public Relations at the CEU-Cardenal Herrera University and has collaborated as a lecturer on various postgraduate courses. She has worked in media agencies (Netthink Carat, Initiative) and digital media (Ya.com, Vocento) in Spain and Belgium and has published numerous articles on online advertising planning, social media marketing and digital communication, such as the books Estrategias empresariales en la Web 2.0. Las redes sociales online and La comunicación en cambio constante or the report Tendencias en planificación publicitaria online published by AIMC.
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