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Anuradha Yadav
Anuradha Yadav
is an Assistant Professor at the Department of MBA at Dayananda Sagar College of Engineering (DSCE), a premium institution at Bengaluru, India. She is an MBA, MA, PGDJM and a Ph.D. in Marketing. Her teaching and research focus is on Product and Brand Management, Strategic Management, and Marketing Management. She guided several UG and PG students on Marketing Management topics. She is a prolific author of several research papers and book chapters. She frequently presents her research at Conferences, organizes conferences, and is an Associate Editor. She also acts as a Conference Chairperson and Resource Person at various Research Conferences.
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