Anna Kalinowska-Żeleźnik, PhD, (Doctor of Humanities in Political Science from the Faculty of Social Sciences of the University of Gdansk, Poland) is an Assistant Professor at the Faculty of Social Sciences of University of Gdańsk. In her research work she deals with the analysis of tools and techniques used in social communication and marketing communication, with particular emphasis on new media and eventing, as well as business tourism. She is the author of over 40 scientific and industry publications and a member of Polish Communication Association, Polish Political Science Association and Polish Association for European Studies.