Anisha Arora

Anisha Arora is a research scholar at Chandigarh University. She is in her 2nd year of the PhD program in marketing at Chandigarh University. Her area of interest includes social media marketing. Anisha holds a Master's in commerce from DAV College Chandigarh. Her most recent research was about retaining sustainable customers through online marketing. The writings were published in Industry 5.0 and Paradigm Shift: Emerging Challenges as a Book Chapter.

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