The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Andrea del Pilar Barrera Ortegón
Andrea Barrera
holds a Ph.D. candidate in Administration at Universidad de Celaya. Master of Management – Tecnológico de Monterrey (ITESM). Specialist in Process Engineering and Quality Management – Universidad EAN. Business Administrator – Universidad Nacional de Colombia. Research areas include organizational theory, neuromarketing, consumer behavior, complex environments, and the strategic and organizational implications of digital transformation and artificial intelligence in business contexts, as well as organizational economic analysis. Serves as Academic Peer at the Colombian Ministry of National Education. Experience in academic management in higher education.
|
|