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Ana Isabel Torres
Ana Isabel Torres
holds a PhD in Management Science and MSc in Marketing and Strategy, both from University of Porto, Faculty of Economics. She is a Professor at the Accounting and Business Administration Institute, University of Aveiro and a researcher at the Laboratory of Artificial Intelligence and Decision Support, Institute for Systems and Computer Engineering, Technology and Science - INESC TEC. Her teaching areas include Marketing Strategy, Digital Economy, Services Management and Digital Consumer Behaviour. She has participated in international projects on the fields of Education Force, Next Generation Technologies for Networked Europe (NEXT NET) and she is the local coordinator of the ERASMUS + Project: SELF: Solo-entrepreneurship in Post-pandemic Europe (in progress). Her main research interests are focused on education technology, digital service design (Ux), entrepreneurship, innovation and sustainability. She engages in multidisciplinary research that bridges managerial and design-related fields such as digital services management with technology-oriented fields.Her academic work, including a book, book chapters and scientific articles, has been published in several leading international scientific publications.
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