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Alhamzah F. Abbas
Alhamzah F. Abbas
is a senior lecturer at the Faculty of Management, University Technology of Malaysia (UTM), and his research interests are digital marketing, information technology, consumer behavior, tourism marketing, entrepreneurship, and Technology Acceptance Model (TAM). With a focus on emerging trends, he has made significant contributions published in high-index journals, particularly in the fields of digital marketing, tourism marketing, and entrepreneurship. Actively engaged in conferences and collaborative initiatives, his multifaceted roles as an educator and researcher continue to shape the discourse, emphasizing his commitment to academic excellence in the dynamic and interconnected realms of digital marketing, information technology, tourism, entrepreneurship, and TAM.
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