The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Ahmad Yahya Moustafa Shaheen
Ahmad Shaheen
is an Assistant Professor of Marketing at the Arab Academy for Science and Technology and Maritime Transport, Alexandria, Egypt. He holds a Ph.D. in Marketing from an AACSB-accredited institution, with a research focus on digital marketing, consumer behavior, AI-driven marketing strategies, and marketing analytics. Dr. Shaheen has extensive experience in teaching, research, and industry consulting, specializing in the integration of artificial intelligence, data science, and marketing automation into business practices. His research explores emerging trends in influencer marketing, customer engagement, and market dynamics. He has published in peer-reviewed journals and actively collaborates on interdisciplinary projects related to data-driven decision-making and strategic marketing management.
|
|