The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Abdul Basith
Abdul Basith
is an MBA candidate at Woxsen University, Hyderabad, specializing in Marketing and Operations. His core areas of interest include AI in Marketing, Market Research, Brand Strategy, Consumer Behaviour, Digital Marketing, and the Evolving role of Artificial Intelligence in enhancing brand experiences. He is particularly focused on how AI-powered technologies such as augmented and virtual reality are reshaping consumer engagement through immersive and interactive brand environments. Currently, he is engaged in a field-based research internship that involves studying brand performance across high streets and shopping malls in metropolitan areas like Hyderabad. Alongside this, he is contributing to multiple research publications, with a strong emphasis on the intersection of AI, marketing innovation, and the future of consumer experience..
|
|