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A. Anuradha
A. Anuradha
is an Associate Professor in VIT Business School with 15 years of experience in teaching and research in the emerging field of quantitative marketing and economics (QME) which is the combination of Marketing, Economics and Statistics. She is passionate towards working in the broader areas of marketing which connects consumers, firms and competitors more so the wider range of methodologies covering economic theories and econometrics. Her research focus is to strive to bring in implications to improve (People, Profit and Planet) the standard of living and lifestyle of People, Profits to the business organizations and the protection of Planet through sustainability measures
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