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Rajagopal
Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey,
Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and
Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of
Operations Management, United Kingdom. He is also Visiting Professor at Boston University, Boston,
Massachusetts. He has been listed with biography in various international directories. He offers courses
on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services
Marketing, New Product Development, and other subjects of contemporary interest to the students of
undergraduate, graduate, and doctoral programs. Dr.Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management. He has to his credit 50 books on marketing management and
rural development themes and over 400 research contributions that include published research papers
in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure
and Tourism Marketing, International Journal of Business Competition and Growth, and International
Journal of Built Environment and Asset Management. Dr. Rajagopal is also Regional Editor of Emerald
Emerging Markets Case Studies, published by Emerald Publishers, United Kingdom. He is on the editorial
board of various journals of international repute. His research contributions have been recognized
by the National Council of Science and Technology (CONACyT), Government of Mexico by awarding
him the highest level of National Researcher-SNI Level- III in 2013.
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