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Babita
Dr.
Babita
is an Assistant Professor teaching at CHRIST (Deemed to be University) specializing in Finance & Account where she has a profound knowledge in economic growth corporate finance & international trade. A UGC NET/JRF-qualified scholar, she has done her Ph.D. in Management Studies from Guru Jambheshwar University of Science and Technology, Hisar, Haryana. Dr. Chaudhary has a diverse academic background in both Finance and Human Resource Management coupled with prior corporate experience of two years. She has published in various international journals such as IFI, ABDC, SAGE, and Inderscience Apart from research, she has presented papers in many national/ international conferences. Dr. Babita’s research at present explores the effects of consumer ethnocentrism on purchase behaviors within the context of OTT platforms, considering important consumer behavior domains within a more globalized media environment. Dr. Babita Chaudhary works as an Assistant Professor in School of Business and Management of CHRIST (Deemed to be University) Indore Campus, India., she holds Ph.D., UGC NET-JRF completed her MBA in Human Resource and Finance.
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