The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Online Marketing of a Dental Supply E-Store on a Tight Budget
Author(s): David Gadish (California State University - Los Angeles, USA)
Copyright: 2009
Pages: 14
EISBN13: 9781609606985
Purchase
View Sample PDF
Abstract
Dental offices have been switching to online purchasing of their dental supplies and equipment. This case presents the marketing strategy for a newly created online store for a dental supply company. The online store provides dentists with over 16,000 different dental products from alloys to dental instruments to x-ray products. Online sales are a more efficient approach to the traditional catalog order method where dentists place orders with a salesperson, call in, or fax their orders. Online, as well as traditional marketing techniques have been incorporated into a marketing campaign to promote online sales. The process and challenges of marketing this Web site with a tight budget are discussed. Results of the first two years of marketing efforts are reported.
Related Content
Phathutshedzo Makovhololo, Tiko Iyamu.
© 2020.
17 pages.
|
Bongsug Chae, Marshall Scott Poole.
© 2005.
20 pages.
|
Pauline Ratnasingam.
© 2006.
16 pages.
|
C. Ranganathan, Dong Back Seo.
© 2006.
12 pages.
|
Francisco J. García-Peñalvo.
© 2014.
3 pages.
|
|
|