The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Tip of the Iceberg Simplicity in E-Commerce: Issues for Educators
Abstract
Educators must address issues of hidden complexity in E-commerce, to prepare students for the realities of designing and managing full scale web sites. This paper addresses the problem from the theoretical perspective of Charles Perrow’s Normal Accident Theory, as extended by Lally. Three key areas of E-commerce are examined where the complexity, tight coupling, control and change, suggested by the extended theory, can impact E-commerce success: 1) the World Wide Webs infrastructure, 2) the growing size and sophistication of Web sites, and 3) the increasing interactivity and personalization of Interface design.
|
|