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Role-Based Approach to Intellectual Asset Management in Service Organizations
Abstract
Intellectual Assets (IA) have been the key differentiator for today’s organizations. However, creating and unlocking the value of these assets has never been easy, and has been achieved by very few organizations. The identification of an organizational structure, and the roles and responsibilities for making Intellectual Asset Management (IAM) happen is a key consideration. This article presents an approach to IAM which is pragmatic, business oriented, and addresses the defensive and the proactive dimensions of IAM. We propose an organizational set of roles and responsibilities that collectively achieve the goals of an IAM strategy. While this paper draws upon experiences in the Information Technology (IT) services industry, the learning described is applicable to companies in other service industries too.
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