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The Retaliatory Feedback Problem: Evidence from eBay and a Proposed Solution

The Retaliatory Feedback Problem: Evidence from eBay and a Proposed Solution
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Author(s): Ross A. Malaga (Montclair State University, USA)
Copyright: 2006
Pages: 3
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch223
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

Research has shown that reputation systems play an important part in online auctions. A higher reputation (or feedback) is correlated with higher prices paid for auctioned items. In order to guard their online reputation, many auction users refuse to provide negative feedback to others out of fear of retaliation. This paper outlines the retaliatory feedback problem. Data gathered from eBay is used to show that users are worried about the possibility of retaliation. Finally, a simple solution, involving the escrow of feedback scores is detailed.

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