The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Mobile Auctions: Will They Come? Will They Pay?
Abstract
This study explores mobile auction adoption intentions amongst online auction users. A survey was conducted in a leading online auction website in Hong Kong to investigate the attractiveness of a variety of m-auction features, intention to adopt, and willingness to pay among active users. In this paper we present a preliminary analysis of the 981 responses. The findings indicate that online auction users favor informational features over transactional features and display a general unwillingness to pay for m-auction services. The analysis finds significant differences in preferences between buyers and sellers, high and low auction usage, and men and women.
|
|