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The Influence of Culture on Enterprise Portal design in a global Environment
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Author(s): Xiuzhen Feng (Beijing University of Technology, China), Michel L. Ehrenhard (University of Twente, The Netherlands), Jeff N. Hicks (University of Twente, The Netherlands)and Yibin Hou (Beijing University of Technology, China)
Copyright: 2007
Pages: 3
Source title:
Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch093
ISBN13: 9781599049298
EISBN13: 9781466665378
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Abstract
Enterprise portals collect and synthesize information from various systems to deliver personalized and highly relevant information to suppliers, customers and employees. While enterprise portal design and portal applications have been widely discussed in the literature, the implications that arise when the scope of such portals is global have not yet been explored. Thus, this paper aims to highlight the implications and the opportunities of enterprise portals for international, transnational and multinational businesses, paying special attention to the influence of culture on portal design. More specifically, we argue that culture has a significant influence on a number of important portal design considerations—including color, icons, symbols, language use and portal layout.
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