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The Convergence Strategy in Small and Medium Sized Companies, Exemplified by E-Business and T-Business Organisations

The Convergence Strategy in Small and Medium Sized Companies, Exemplified by E-Business and T-Business Organisations
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Author(s): Jerzy A. Kisielnicki (School of Management Warsaw University, Poland)
Copyright: 2006
Pages: 4
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch019
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

This paper presents the convergence strategy with its influence on small and medium sized e-business and t-business companies’ development. It is assumed that the convergence strategy combines traditional strategy with the use of IT. As we intended to prove, the convergence strategy is an effective one according to small e-business and t-business companies’ workers and directors. Nevertheless, it may not be beneficial for many traditional companies which have stable positions on some local markets. However, medium sized companies should adopt it, if plan to compete and develop, what has been proved by Transsystem Inc.

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