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E-Commerce Curriculum: After the Fall
Abstract
The fall of the dot-com has had a chilling effect on university-level ecommerce programs. Increasingly, academics and practitioners are asking just what constitutes an effective e-commerce program. This research analyzes courses offered by technically oriented e-commerce degree programs at the master’s and bachelor’s levels. By distilling patterns of courses that are common across multiple schools, it is possible to identify both those courses that are essential to such programs and those that provide breadth or enrichment. This research may serve as a guide for schools seeking to institute or update their technical e-commerce curricula, by providing a concise listing of the types of courses other institutions consider essential, important, or desirable in similar programs. Further, it provides a guide for schools seeking to institute or update their businessoriented e-commerce curricula, by identifying the most essential technical aspects.
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