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Why It Is Difficult to Disengage From Facebook
Abstract
The huge popularity of social network sites like Facebook gave rise to numerous studies exploring the prerequisites and consequences of FB use. This chapter does not deviate from this direction. It offers a theoretic attempt to analyze the reasons of attachment to FB but through another perspective: the disengagement phenomenon. The theoretical framework is based on the attachment theory and the actor network theory. Assuming that FB allows the satisfaction of the innate attachment need and that there is a social and technical interaction between users and the FB structure, the present analysis investigates the relations between user attachment style and FB use and between FB user and the FB platform (hardware and software). The aim here is not to reject (or not) some formulated hypothesis, but to develop a theoretical frame from the existing theories. The argument is that human/human and human/non-human attachment could explain why users find it very difficult to disengage even though they are willing to do so and suffering from being invaded by FB.
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