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Who Is Tracking You?: A Rhetorical Framework for Evaluating Surveillance and Privacy Practices

Who Is Tracking You?: A Rhetorical Framework for Evaluating Surveillance and Privacy Practices
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Author(s): Estee Beck (The University of Texas at Arlington, USA)
Copyright: 2017
Pages: 18
Source title: Establishing and Evaluating Digital Ethos and Online Credibility
Source Author(s)/Editor(s): Moe Folk (Kutztown University of Pennsylvania, USA)and Shawn Apostel (Bellarmine University, USA)
DOI: 10.4018/978-1-5225-1072-7.ch004

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Abstract

Exchanging information online often involves a degree of assessing the credibility and reliability of websites, which include the authors, sources, and content. This chapter argues for an additional assessment category: evaluating privacy and/or data use statements of websites because of the underlying ideologies, methods of tracking technologies used to collect data, and the need for comprehension of what website terms and conditions mean for the average person. This chapter provides a rhetorical framework as suggested guidelines to follow when evaluating privacy and/or data use statements of websites.

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