The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
WhatsApp Messenger: A Strategy to Minimize Risk and Increase Productivity in Varied Environments
Abstract
WhatsApp Messenger is a cross-platform mobile messaging application that allows mobile phone owners to exchange messages without having to pay for short message services (SMS). Shrewd entrepreneurs are employing this service to grow their businesses in global markets. WhatsApp can be applied to build capability in emerging economies where the usage of smartphones has doubled recently. The technology can be applied to collect data that can be interpreted to make organizational sense in the new digital world. In this chapter, the authors make a brief survey of WhatsApp to postulate its dynamism in penetrating global markets.
Related Content
Chaymaâ Boutahiri, Ayoub Nouaiti, Aziz Bouazi, Abdallah Marhraoui Hsaini.
© 2024.
14 pages.
|
Imane Cheikh, Khaoula Oulidi Omali, Mohammed Nabil Kabbaj, Mohammed Benbrahim.
© 2024.
30 pages.
|
Tahiri Omar, Herrou Brahim, Sekkat Souhail, Khadiri Hassan.
© 2024.
19 pages.
|
Sekkat Souhail, Ibtissam El Hassani, Anass Cherrafi.
© 2024.
14 pages.
|
Meryeme Bououchma, Brahim Herrou.
© 2024.
14 pages.
|
Touria Jdid, Idriss Chana, Aziz Bouazi, Mohammed Nabil Kabbaj, Mohammed Benbrahim.
© 2024.
16 pages.
|
Houda Bentarki, Abdelkader Makhoute, Tőkési Karoly.
© 2024.
10 pages.
|
|
|