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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Web Site Mobilization Techniques

Web Site Mobilization Techniques
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Author(s): John Christopher Sandvig (Western Washington University, USA)
Copyright: 2018
Pages: 8
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch704

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Abstract

Mobile-friendly web sites are designed to render well on all digital devices, including smartphones, desktop computers, laptop computers, and tablets. Creating a user-friendly experience on mobile devices require specific web design techniques. These techniques are designed to accommodate the small screens and other physical limitations of mobile devices. This article describes the three primary techniques for creating mobile-friendly web sites: responsive, separate URL, and server adaptive. It explains how each technique is implemented, the advantages and disadvantages of each, and their relative popularity. It also describes an emerging mobile technique called Accelerated Mobile Pages.

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