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Web Initiatives and E-Commerce Strategy

Web Initiatives and E-Commerce Strategy
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Author(s): Ron Craig (Wilfred Laurier University, Canada)
Copyright: 2005
Pages: 6
Source title: Encyclopedia of Information Science and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch543
ISBN13: 9781591405535
ISBN10: 159140553X
EISBN13: 9781591407942

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Abstract

Business use of modern computers started in the 1950s. Since then, IT has progressed through a series of hardware, software and applications improvements, delivering more value to individuals, firms, and organizations for lower cost. Productivity improvement (efficiency), at both the individual and organizational levels, has been a major focus. As well, firms have learned how to gain competitive advantage from IT.

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