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Weak Ties and Value of a Network in the New Internet Economy
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Author(s): Davide Di Fatta (University of Messina, Italy), Roberto Musotto (University of Messina, Italy), Vittorio D'Aleo (University of Messina, Italy), Walter Vesperi (University of Messina, Italy), Giacomo Morabito (University of Messina, Italy)and Salvatore Lo Bue (University of Messina, Italy)
Copyright: 2017
Pages: 19
Source title:
Social Media Data Extraction and Content Analysis
Source Author(s)/Editor(s): Shalin Hai-Jew (Hutchinson Community College, USA)
DOI: 10.4018/978-1-5225-0648-5.ch003
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Abstract
The rapid rise in internet economy is reflected in increased scholarly attention on the topic, with researchers increasingly exploring the marketing approaches and strategies now available through social media. The network provides a value for companies, thus becomes essential acquire greater awareness to evaluate and quantify its value. What are practical implications for managers? Social network analysis is nowadays an essential tool for researchers: the aim of this chapter is to extend the internet economy research to network theories. Today, there are emerging observations on the global internet economy, but there is a big gap in literature indeed. At first, literature focused on people. Now, on digitalized information. Firms are connected in a virtual network and there are undefined distances in terms of space and time. Traditional methods of analysis are no more efficient: to analyze the relationship in the network society, we need a different paradigm to approach network issue.
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