The Value of Storytelling in Product Design

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Author(s): Rina Bernabei (University of New South Wales, Australia), Kelly Freeman (University of New South Wales, Australia)and Jacqueline Power (University of New South Wales, Australia)
Copyright: 2011
Pages: 14
Source title: Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives
Source Author(s)/Editor(s): Arlindo Silva (Instituto Superior Tecnico, Portugal)and Ricardo Simoes (Polytechnic Institute of Cavado and Ave and University of Minho, Portugal)
DOI: 10.4018/978-1-61520-617-9.ch024

Keywords: Business & Management / Business & Organizational Research / Business and Organizational Research / Business Science Reference

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Abstract

Contemporary product designers are increasingly attempting to utilize the latent potential of the product narrative and the impact it can have on the end-user and their relationship with products. Storytelling in product design allows a dialogue and conceptual exchange to be established between products and end-users. This chapter will consider the end-user’s relationship with products and the designer’s role in this emotional and conceptual exchange of storytelling in product design. This will be outlined through a framework defined by the authors as Narrative; Manufacture; History; and Interaction and will consider the work of contemporary designers Philippe Starke, Hella Jongerius, Dick Van Hoff, Ron Arad, Tokujin Yoshioka, Peter Jagt and Frank Tjepkema. The paper will be supported by a main case study of the work of Bernabeifreeman, the award winning industrial design practice of the authors.

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