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Using Presidential Popularity for Understanding the Relationship between President Bush and Congressional Republicans' Online Campaigning: A Preliminary Examination of Representative Websites for the 2002, 2004, 2006, and 2008 Elections

Using Presidential Popularity for Understanding the Relationship between President Bush and Congressional Republicans' Online Campaigning: A Preliminary Examination of Representative Websites for the 2002, 2004, 2006, and 2008 Elections
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Author(s): Christopher Latimer (Framingham State University, USA)
Copyright: 2015
Pages: 13
Source title: Public Affairs and Administration: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8358-7.ch069

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Abstract

This chapter is an assessment of the growing use of the Internet by congressional campaigns in the United States to determine whether candidates' Websites are affected by presidential popularity. There is previous research linking low public opinion of a sitting president with a negative impact on members of his political party running for election, particularly during the midterm, but very little analysis examines this phenomenon online. The chapter examines the 2002, 2004, 2006, and 2008 House Republican campaign Websites to see if there is a relationship between presidential popularity and congressional online campaign behavior. An examination of Republican campaign Websites was coded based on whether President Bush was present in picture form. The authors demonstrate that there is a correlation between President Bush's popularity and his presence on these Republican congressional Websites in general and more prevalent in different regions of the country.

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