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Using Multimedia Stimulus Materials in an Electronic Interview to Gain In-Depth Responses from Professionals: A Case Study

Using Multimedia Stimulus Materials in an Electronic Interview to Gain In-Depth Responses from Professionals: A Case Study
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Author(s): Jill Vincent (University of Melbourne, Australia)and Kaye Stacey (University of Melbourne, Australia)
Copyright: 2013
Pages: 13
Source title: Advancing Research Methods with New Technologies
Source Author(s)/Editor(s): Natalie Sappleton (Manchester Metropolitan University, UK)
DOI: 10.4018/978-1-4666-3918-8.ch018

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Abstract

In this chapter the authors describe a case study of an electronic interview with accompanying multimedia stimulus resources that was used to obtain in-depth data from a specific group of professionals. Set in the context of mathematics education, the case study sought data related to the interviewees’ beliefs, professional decision-making, reflective observations, and evaluations of quality mathematics teaching. The experiences in the case study led the researchers to believe that an electronic interview with rich electronic stimulus material has great potential for other researchers. The quality of responses as affected by potential threats such as the effect of physical separation, time lapse, and response distortion including from social desirability, and participation in various aspects of the interview process are briefly reported. The main emphasis, however, is on the construction of the multimedia resources themselves and how they have contributed to building a shared language with participants to discuss subtle constructs.

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